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And remember, we can talk about making a difference, we can make a difference, or we can do both. — Debbie Millman

Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption I, Plenitude, Big Hair, Culture and Consumption II: Markets, Meaning and Brand Management, The Long Interview, Flock and Flow, and Transforming Selves. He is now a research affiliate at MIT. (03.03.06)