Noah Brier uses the web to understand the world — every encounter with information is a potential web waiting to be untangled. He is the co-founder of Percolate and was last head of planning and strategy at The Barbarian Group. Prior to that he worked as a strategist at Naked Communications, a creative lead at Renegade Marketing and before that wrote about the impact of cultural, media and demographic trends on the marketing field at American Demographics Magazine.