Cliff Sloan borrowed $10,000 from his parents in 1993 and started The Sloan Group, a six-person creative marketing shop specializing in youth, entertainment and technology marketing. By 1999, The Sloan Group was 60 people strong, had garnered over 100 awards for creative excellence and boasted a blue-chip client roster that included Nickelodeon, MTV, Turner, MasterCard, AT&T, Disney, HBO and Pepsi. In 2000, The Sloan Group was acquired by The Interpublic Group of Companies, the world's third largest advertising, marketing and communications organization. The Sloan Group enjoyed Agency of Record status for a diverse roster of clients ranging from entertainment and sports to financial services and government. As President and Chief Creative Officer, Cliff oversaw all agency operations while leading the agency's strategic marketing, brand engineering, creative and business development divisions. In 2008, along with partner Gary Zarr, Cliff started Phil & Co., an agency dedicated to contemporary marketing for philanthropies and companies "doing good". He teaches Cause Branding and Marketing at the School of Visual Arts in New York City and is a judge of the 2013 Cause Marketing Forum Halo Awards.
READ DESIGN MATTERS ESSAY +