Amy Webb is the head of of Webbmedia Group, a digital strategy agency that solves complex strategic and operational problems related to disruptive technologies and emerging digital trends that are catalyzing great change across many industries. Recently, she worked with the City of Chicago to redesign, in every aspect, a modern library system for the 21st century. She co-founded Spark Camp, a 501(c)(3) invite-only working group that brings together the brightest minds in media and technology once each quarter. Prior to starting Webbmedia Group, Amy was a reporter/ writer with Newsweek (Tokyo) and the Wall Street Journal (Hong Kong) where she covered emerging technology, media and cultural trends. She has contributed to the New York Times, NPR, Economist and many publications and appears regularly as a commentator on numerous broadcast shows.Amy originally attended the Jacobs School of Music to study classical clarinet, and she later graduated with a B.A. in political science. She also has an M.S. from the Columbia University Graduate School of Journalism. Amy has served on the adjunct faculty at University of Maryland, Temple University, Tokyo University and University of the Arts.Her new book, DATA: A LOVE STORY: How I Gamed Online Dating To Meet My Match was published in January 2013 and has been featured in People, Good Morning America, The View, Marketplace, the Wall Street Journal, CNN, The Guardian, Wired, Elle Magazine, the New York Times, the Washington Post, Time Magazine and elsewhere. DATA chronicles how Amy used data analytics and smart digital marketing strategies to land her online dating profile at the top, and then built a framework to exploit the algorithms to her own benefit (finding a husband).
READ DESIGN MATTERS ESSAY +