Artist and designer Jennifer Morla is President and Creative Director of Morla Design in San Francisco and is the 2010 recipient of graphic design's most honored award, the AIGA Medal. Her work is part of the permanent collections of MoMA, SFMoMA, the Smithsonian Museum, the Denver Art Museum and the Library of Congress.Jennifer Morla's clients have included Apple, The New York Times and Levis. In this audio interview with Debbie Millman, Morla talks about why she set up shop in San Francisco instead of in her home town of New York, her collaboration with Andy Warhol, and the qualities of effective design. (04.22.11)