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Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption I, Plenitude, Big Hair, Culture and Consumption II and others. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at MIT. (03.11.05)

Grant McCracken, Part 1

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